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Avon products

The meaning of «avon products»

Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories. Avon had annual sales of $5.57 billion worldwide in 2019.[2]

It is the fourteenth-largest beauty company[7] and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway).[8] The company's CEO is Angela Cretu,[9] who was appointed to the position in January 2020.[5]

In May 2019, the Brazilian company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Its ownership accounts for a 76% stake.[10]

Avon's founder, David H. McConnell, initially sold books as a door-to-door salesman to New York homes. In September 1886, he decided to sell perfumes rather than books.[11] He started the new business in a small office at 126 Chambers Street, Manhattan, New York. McConnell changed the company name in 1892. His business partner suggested to call it the "California Perfume Company." His business partner was living in California at the time and suggested the name because of the abundance of flowers in California.[12][13]

In May 1894, Alexander D. Henderson joined the company, became vice-president and treasurer, and helped shape its policies and assist in its growth.[14] In 1897 they built a laboratory in Suffern, New York.[12] On May 3, 1909, the California Perfume Company corporate office moved to 31 Park Place, New York.[15] On June 16, 1909, McConnell and Henderson signed an agreement of Incorporation for the California Perfume Company in the state of New Jersey.[16] On January 28, 1916, the California Perfume Company was incorporated in the state of New York. McConnell, Henderson, and William Scheele were listed as company officials.[17] On October 6, 1939, the California Perfume Company changed its name to Avon Products Inc.[15]

The "California Perfume Company, Inc." of New York filed its first trademark application for Avon on June 3, 1932, with the USPTO. Part of the description for goods and services provided to the USPTO included "perfumes, toilet waters, powder and rouge compacts, lipsticks", and other toiletry products. First use and commercial use for Avon by the California Perfume Company was on September 1, 1929. Registration was granted on August 30, 1932.

Avon sells products in over 100 countries. Brazil is the company's largest market, passing the United States in 2010. Avon entered the Chinese market in 1990.[18] Direct selling was outlawed in China in 1998,[19] which forced Avon to sell only through physical stores called Beauty Boutiques. The ban was lifted in 2001, and the company received a license for direct selling in 2006.[8] It is also known in the Philippines as the No.1 Direct Selling Beauty Company due to its popularity and Avon brand is commonly used among Filipinos.

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