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Castlemaine xxxx

The meaning of «castlemaine xxxx»

XXXX (pronounced four-ex) is a brand of Australian beer brewed in Milton, Brisbane by Queensland brewers Castlemaine Perkins (now a division of the Japanese-owned company Lion). It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.

The XXXX brand was first introduced in 1924 and is a throwback to the long-standing tradition of using Xs to indicate the strength of an ale. The brand name also built upon XXX Sparkling Ale introduced in 1878.

As well as these, previous beers that are no longer in mass production are occasionally available in small, limited releases at the XXXX Alehouse & Restaurant, located on the same site as the brewery. In the past, these have included:

Other beers that are no longer available include:

The XXXX brand was launched in 1924 by Castlemaine Brewers, named after the town of Castlemaine, Victoria where the company was born in 1857. The yellow-and-red label still bears this town's name. XXXX has been brewed in the Castlemaine Perkins Milton Brewery since its introduction, and has featured an artist's sketch (later very stylised) of this brewery on the label of beer bottles and cans. In the 1950s the prominent 'XXXX' illuminated sign was erected on the brewery. "XXXX" itself refers to a traditional grading system for strong beer.

In 1992, Castlemaine Perkins was acquired by Australian beverage and food company Lion Nathan, who in turn were taken over by Japanese beverage conglomerate, Kirin, in 2009.

In March 2016, XXXX Bitter was reduced from 4.6% to 4.4% alcohol by volume (ABV).[4]

XXXX was brewed under licence in the UK by InBev Ltd until 2009. It was commonly available in cans in British off licences and sometimes on tap in British pubs. At 3.7% alcohol, the British brewed XXXX was somewhat weaker than most of the Australian variants. Castlemaine XXXX was withdrawn from the UK at the end of June 2009 when InBev's licensing agreement expired.[5]

XXXX's mascot is Mr Fourex - a jovial cartoon man in a suit with a boater hat, who features on the City side of the Fourex Brewery at Milton. Mr Fourex is said to be modelled after Paddy Fitzgerald, a former director of the company, however Mr Fourex had been conceived in 1924, and Fitzgerald started with XXXX only in circa 1933.[6] A second theory is that the cartoon is modelled on a well-known dwarf who sold newspapers in the inner city suburb of Fortitude Valley in the late 1920s. The true identity for the inspiration behind the cartoon remains a mystery.[7][8]

A common nickname used by the military (Australian, passed along to their Allied guests) was "Barbed Wire," as the XXXX has the appearance of the fence product used in the Outback.[9]

The second major campaign was launched in the early 1980s in the North Queensland area after the general manager of 'XXXX' Pat Holmboe at the time heard of the locally famous Clinton Howe, a council road worker, being able to consume a very high quantity of the beer in a short time (approx. 3L in 1 minute or 3/4 gal.). The company was forced to close the campaign within the first few days of T.V. advertising following government pressure.

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