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Itv2

The meaning of «itv2»

ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc.[1] It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3[2] both of which are freely available to a majority of households.

The channel is known for American programming such as Gossip Girl and The Vampire Diaries; repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street and Emmerdale; spin-off shows such as I'm a Celebrity: Extra Camp, and original programming such as Celebrity Juice and Love Island.

Prior to the launch of Channel 4 in 1982, the name "ITV2" had sometimes been used to refer informally to an envisioned second commercial network in the UK. However, the name resurfaced in the late 1990s for very different reasons. The launch of digital terrestrial television services in the UK saw each existing analogue terrestrial broadcaster given a slice of bandwidth with which to carry their existing service after analogue switch-off with space left over for new channels. Whilst strictly speaking this space belonged to each regional contractor for use within their own region, ITV had undergone a series of buy-outs earlier on in the decade; the three players operating the majority of the network, Granada, Carlton, and United News & Media, jointly launched ITV2 in 1998 to be broadcast to most of the country as a uniform service. Whilst free-to-air, it was marketed alongside their own subscription based ONdigital platform. Other ITV licensees, SMG, UTV and GMTV launched their own services in the space (see below).

While ITV2 is now a popular entertainment channel, at its launch in 1998 it was a mixed genre channel. Much of the original content in its launch schedule was current affairs related programming fronted by ITV newscasters. Katie Derham presented a weekly media programme called Wide Angle, John Suchet fronted a weekly current affairs discussion programme called Who, What, Why, and Trevor McDonald presented an interview series, Trevor McDonald Meets....[3] Other programmes included Midsomer Murders, Inspector Morse, Judge Judy, omnibus editions of ITV soaps Emmerdale and Coronation Street, and a Saturday football results service.[4]

In June 2004, ITV plc announced that they were going to double the channel's programme budget, and would add more American series and movies. On 1 November 2004, in an attempt to launch ITV3 on Sky, ITV2 moved from 175 to 118 on Sky after ITV plc bought GSkyB for £10 million. As a result, Plus was permanently closed down, with its EPG slot taken by ITV3.

ITV plc launched a one-hour timeshift channel of ITV2 on Monday, 30 October 2006. The company is looking to its digital channels to shore up revenues as the ITV Network suffers a decline in viewers. ITV3 +1 was launched on the same day.

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