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Msnbc

The meaning of «msnbc»

MSNBC is an American news-based pay television cable channel based in New York City. It is owned by the NBCUniversal News Group division of NBCUniversal (a subsidiary of Comcast). It provides NBC News coverage as well as its own reporting and political commentary on current events.

MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming.[3] Although they had the same name, msnbc.com and MSNBC maintained separate corporate structures and news operations. msnbc.com was headquartered on the Microsoft campus in Redmond, Washington, while MSNBC operated out of NBC's headquarters in New York City. Microsoft divested itself of its stakes in the MSNBC channel in 2005 and in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel, broadcasting from 30 Rockefeller Plaza in Midtown Manhattan.[4]

In the late summer of 2015, MSNBC revamped its programming; the moves were in sharp contrast to previous programming decisions at the network. MSNBC sought to sharpen its news image by entering into a dual editorial relationship with its organizational parent NBC News. MSNBC Live, the network's flagship daytime news platform, was expanded to cover over eight hours of the day.[5] Phil Griffin is the president and director of day-to-day operations at MSNBC.[6] On June 29, 2009, MSNBC launched a 1080i high-definition feed.[7]

As of September 2018, approximately 87 million households in the United States (90.7 percent of pay television subscribers) were receiving MSNBC. In 2019, MSNBC ranked second among basic cable networks averaging 1.8 million viewers, behind rival Fox News, averaging 2.5 million viewers.

MSNBC was established under a strategic partnership between NBC and Microsoft. NBC executive Tom Rogers was instrumental in developing this partnership. James Kinsella, a Microsoft executive, served as president of the online component, MSNBC.com, and represented the tech company in the joint venture.[8] Microsoft invested $221 million for a 50 percent share of the cable channel.[9] MSNBC and Microsoft shared the cost of a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. The network took over the channel space of NBC's 2-year-old America's Talking (AT) network, although in most cases cable carriage had to be negotiated with providers who had never carried AT.

MSNBC was launched on July 15, 1996. The first show was anchored by Jodi Applegate and included news, interviews, and commentary.[10] During the day, rolling news coverage continued with The Contributors, a show that featured Ann Coulter and Laura Ingraham, as well as interactive programming coordinated by Applegate, John Gibson, and John Seigenthaler. Stories were generally longer and more detailed than the stories CNN was running. NBC also highlighted their broadcast connections by airing stories directly from NBC's network affiliates, along with breaking news coverage from the same sources.[11]

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