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Ugly betty (season 4)

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The fourth and final season of the American comedy-drama television series Ugly Betty was confirmed in the ABC lineup, which was picked up for a full season on April 23, 2009.[1] The season premiered on October 16, 2009 and ended with the series finale on April 14, 2010.

Outside the United States, Season 4 began airing on digital channel 7TWO on Tuesdays at 7:30pm from April 13, 2010 in Australia. It also began airing in the UK on Wednesday August 11, at 9 pm. Unlike the previous 3 seasons, Ugly Betty is now being shown on the digital channel E4, while the repeat telecast can be watched on Channel 4 on the weekend. This move is said to be due to the decline in ratings of the previous season which was shown on Channel 4. Season 4 completed its 20-episode run by Wednesday December 22, 2010.

The season had been shifted to the Friday night death slot and ratings for the first 8 episodes were extremely low (especially the seventh which became the all-time lowest rated episode). On December 2, 2009, ABC confirmed that Ugly Betty would be moving to Wednesday nights after Christmas 2009, due to Eastwick's cancellation. However, ratings did not improve and ABC lowered the episode count from an original 22 ordered to just 20.[2] On January 27, 2010, ABC announced the show would not be brought back for a fifth season.[3]

Most of the main cast from the show's third season returned for the fourth season, with the former main character Christina McKinney (played by Ashley Jensen) making a guest appearance near the end of the season. Daniel Eric Gold was promoted to the main cast as Matt Hartley, having appeared in a recurring capacity during Season 3. Yaya DaCosta took over the recurring role of Nico Slater, who was played in the first season by Jowharah Jones. Before the season began, Max Ehrich, who played Justin's classmate Randy, reported on his Twitter account[4] that he would return on a recurring basis, but this turned out not to be true.

Some guest stars gave hints to what viewers could expect. For example, Kristen Johnston revealed that she would be playing a character called Helen. She has said that she will be like Amanda in her later years in a tragic way. Johnston made three appearances in this role during this season.

Shakira played herself in a cameo role in "The Bahamas Triangle", in which she helped to get a Mode photo shoot back on track. Throughout the series' run, Shakira had been referred to on a number of occasions by various characters.

The fourth season saw guest appearances by the brothers of two of the show's stars. Becki Newton's brother Matt took on the recurring role of Marc's new boyfriend Troy, and Vanessa Williams's brother Chris landed an appearance as drag queen "Wilheldiva Hater", whom Wilhelmina enlisted for another one of her schemes.

Walt Disney Studios Home Entertainment release of Ugly Betty Season Four, subtitled "From Poncho, to Honcho", would be August 17, 2010 in the United States and Canada. All 20 episodes were included in the set, along with additional bonus tracks.

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