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Volkswagen beetle in mexico

The meaning of «volkswagen beetle in mexico»

The Volkswagen Beetle was introduced to Mexico in March 1954,[1][2][3][4] inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans 113 in "Export" trim, a convertible, and a VW Bus in luxury trim. Officially, the Bug/Beetle was named "Type I sedan" and the Bus was named "Type II station wagon", though variants included single and double cab pickups.

At that time, the Mexican car market was mostly characterized by American makes and models with large sizes and large engines, which made a huge contrast with the new German entrant. An exhibition was held in the Ciudad Universitaria in Mexico City; during this event, the vehicles were widely admired by the public. The Volkswagen Beetles displayed there were the model with the "oval window". Former Mexican president Lázaro Cárdenas made a trip from Michoacán, just to see this peculiar vehicle.[citation needed] The local press immediately published the news into eight columns under the title "The People's Man" with the "People's Car".

In response to doubts regarding the Beetle's long-term reliability, Prince Alfonso de Hohenlohe, descendant of a friend of Ferdinand Porsche and a car enthusiast resident of Mexico City, decided to enter seven VW sedans in 1954 Carrera Panamericana competition. All of the Beetles finished the 3211 km race. While none finished in first place, the VWs all had stock 1200cc engines. Some newspapers reported rumors that the engines were Porsche instead of Volkswagen. An expert mechanic from Houston, Texas, was asked to inspect the cars and certified that they had original, unmodified VW engines. This led to the creation of the company Volkswagen Mexicana, S.A. In the same year, Hohenlohe founded the Distribuidora Volkswagen Central, S.A. de C.V. (Central Volkswagen Distributor), which opened its doors the following year as Mexico's first Volkswagen dealership.

In 1961, the first 250 cars were assembled through Automex (later Chrysler de México). In June of that year, a six-month contract was signed with Studebaker-Packard de México to assemble the Beetle from CKD kits (“complete knock down,” or separated pieces) imported from Germany. The following year, 1962, the first Volkswagen assembly plant was established in Xalostoc, State of Mexico, under the name PROMEXA (Promotora Mexicana de Automóviles - Mexican Automobile Promotor). Opening in June, the plant turned out 10 assembled units per day. In January 1964, Volkswagen de México, S.A. de C.V. was established. Production from the Xalostoc plant was unable to meet the growing demand, and in June 1965, a new plant opened in the suburbs of Puebla, Puebla on a 2-million-square-metre (22×10^6 sq ft) [more commonly measured as 204 hectares or 505 acres]

On October 23, 1967, the first Volkswagen Beetle rolled off the assembly line at the Puebla plant. In mid-1968, a new 1500 cc engine was introduced, replacing the previous 1200 cc engine. A "VW 1500" badge or insignia appeared on the car's rear deck lid. On June 12, 1968, Mexico's 100,000th Beetle was produced.

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