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The meaning of «xobni»

Xobni (inbox spelled backwards; pronounced /ˈzɒbni/ ZOB-nee)[1] was a San Francisco-based company that made software applications and services including products for Microsoft Outlook and mobile devices. It was founded in March 2006 by Adam Smith and Matt Brezina from Adam's dorm room in Cambridge, Massachusetts, as part of the Y Combinator summer founder's program. In late 2006, it relocated to San Francisco to be closer to Silicon Valley.[2] It was acquired by Yahoo! in July 2013 for more than $60 million[3] and shut down one year later.[4]

Xobni's first product, was announced for private beta testing on September 18, 2007, at the TechCrunch 40 conference. It offered search and people-based navigation of Microsoft Outlook email archives. The company hinted at plans to offer the same functionality for other email clients.[5] When the Outlook product was first launched, it was called Xobni Insight, and was soon changed to Xobni for Outlook, or simply Xobni.

Xobni received mostly positive coverage,[6][7][8] although initial versions had performance problems on large inboxes.[9] Many users found that the pre-installed version of Xobni (and possibly the manually installed equivalent) could not be removed.[10] Some anti-virus software has also flagged Xobni as malware.[11]

In February 2008, Xobni hired Jeff Bonforte, a vice president at Yahoo! and founder of defunct I-drive, as their CEO.[12] In the same month, Bill Gates gave a demo of Xobni at the Office Developers' Conference.[13] This led to rumors of a US$20 million acquisition by Microsoft, which the company reportedly rejected.[14]

The company opened its beta to the public on May 5, 2008,[15] and garnered coverage from the Wall Street Journal,[16] New York Times,[15] CNET,[17] Businessweek,[18] CIO Magazine,[19] and TechCrunch.[20]

On July 3, 2013, Xobni announced that it had been acquired by Yahoo! for an undisclosed sum,[21][22] Yahoo! incorporated many of Xobni's features into Yahoo Mail, and Xobni’s CEO Jeff Bonforte became one of CEO Marissa Mayer’s "top deputies, overseeing communications products".[23] However, in July 2014 Xobni was among the slew of products that were closed down in order to focus on its "core experiences".[4]

While the product was in beta, some questioned how Xobni planned to make money and the scope of their products.[24] In July 2009 Xobni released a paid version of its product called Xobni Plus. Xobni Plus included advanced search, appointment search, the ability to search multiple PST archives, no ads, and one-year support.[25] In 2010, the company added more revenue-generating products, including a service to share Xobni data across multiple devices, and gadgets that bring third-party data into Outlook. The company promoted an enterprise business to sell directly and through reseller partnerships; as well as a platform for developers to create gadgets to run within Xobni's sidebar in Outlook. Xobni announced localized versions of their Outlook product (free and paid) for the French and German markets in 2010. It announced its first for BlackBerry users in March 2010.[26]

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